> For the complete documentation index, see [llms.txt](https://docs.nearby.finance/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.nearby.finance/legal-and-support/brand-kit.md).

# Brand Kit

## Brand Assets & Guidelines

{% file src="/files/HcUtdztI5OE7hVUXstHx" %}

{% hint style="warning" %}
Before using any Nearby brand assets, please review the guidelines below.
{% endhint %}

Nearby is building privacy-preserving infrastructure for real-world coordination through Proof of Location, Nearby Mesh and OfflinePay. Our brand represents privacy, resilience, trust and decentralized access to physical-world coordination systems.

The Nearby brand is protected intellectual property and may only be used according to these guidelines.

***

### Brand Kit

The Nearby Brand Kit may include:

* Nearby logo
* Nearby wordmark
* Icon variations
* Light and dark versions
* Social media assets
* Presentation and media assets

Use only official files from the Nearby Brand Kit.

Do not recreate, modify or extract Nearby assets from screenshots, websites, social posts or unofficial sources.

***

### Protected Brand Assets

The following assets are part of the Nearby brand:

* The Nearby name
* The Nearby logo
* The Nearby wordmark
* The Nearby icon
* The $NEARBY name
* Official Nearby visual assets
* Nearby product names, including Proof of Location, Nearby Mesh and OfflinePay

These assets are not open-source and may not be used in a way that creates confusion about ownership, affiliation or endorsement.

***

### Approved Usage

You may use Nearby brand assets for the following purposes:

#### Product References

You may mention Nearby when accurately describing the protocol or its products.

Examples:

* “Built with Nearby Protocol”
* “Powered by Nearby Mesh”
* “Using Nearby Proof of Location”
* “Offline payments enabled by OfflinePay”

#### Linking to Nearby

You may use the Nearby name or logo when linking to official Nearby websites, documentation, social channels or ecosystem pages.

#### Editorial or Educational Content

You may use Nearby assets in articles, videos, research, newsletters or educational content that accurately discusses Nearby.

#### Partnership Announcements

You may use Nearby brand assets for partnership announcements only if the partnership is official and approved by the Nearby team.

***

### Prohibited Usage

To protect the Nearby brand and prevent user confusion, the following actions are not allowed.

#### Do not imply official affiliation

Do not use Nearby assets in a way that suggests sponsorship, partnership, endorsement or official status without approval.

#### Do not use Nearby in your own product name

Do not create products, communities, tokens, websites or applications using the Nearby name or logo.

Examples of prohibited usage:

* “Nearby Wallet”
* “Nearby Markets”
* “Official Nearby Community”
* “Nearby Finance”
* “Nearby Global”
* “Nearby Rewards App”

#### Do not modify brand assets

Do not change, stretch, crop, rotate, recolor, outline, animate or add effects to the Nearby logo or wordmark.

#### Do not create commercial goods

Do not create or sell merchandise, NFTs, collectibles, apparel, stickers, templates or other commercial products using Nearby brand assets without approval.

#### Do not create confusing communities

Do not create social accounts, groups or pages that users may confuse with official Nearby channels.

Community-led pages must clearly state that they are independent and unofficial.

***

### Logo Usage

When using the Nearby logo:

* Use only official logo files
* Keep the original proportions
* Maintain clear spacing around the logo
* Use the correct version for light or dark backgrounds
* Do not place the logo on noisy or low-contrast backgrounds
* Do not combine the logo with another mark or symbol

The Nearby logo should always remain clear, readable and recognizable.

***

### Approval

For any use case not clearly covered by these guidelines, please contact the Nearby team before publishing.

Approval is required for:

* Partnership announcements
* Co-branded materials
* Commercial usage
* Merchandise
* Paid campaigns
* Exchange or listing materials
* Community initiatives using Nearby branding

***

### Summary

You may use Nearby brand assets to reference the protocol, link to official resources, explain integrations or create accurate educational content.

You may not use Nearby assets to imitate the brand, imply false affiliation, modify the identity or create unofficial products under the Nearby name.

> Use the Nearby brand to reference the ecosystem clearly, not to copy it, replace it or create confusion.


---

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